NSPCC

GOOD WITH PEOPLE

If you’ve ever worked in hospitality, you’ll know you’re forever spinning plates (often literally) - from double bookings and dodgy karaoke to missed flights and bottomless brunches. But there’s one more plate that matters more than most: helping keep children safe.

Working with production company Nowadays, the animation served as the lead asset in the NSPCC’s pilot safeguarding campaign, acting as the first touchpoint for hospitality leaders. It introduced the issue and guided audiences toward a broader safeguarding toolkit designed to help the sector build confidence and capability in child protection.

Production: Nowadays

Client: NSPCC

Director: Claire Pinegar

Animation: Claire Pinegar & Sam Jones

Character Design: Tere Gascó

Producer & Creative Director: Thom Wood

Edit & Sound Design: Ben Harding

CREDITS

Production:
Client:
Director:
Animation:
Character Design:
Producer & Creative Director:
Edit & Sound Design:

Nowadays
NSPCC
Claire Pinegar
Claire Pinegar & Sam Jones
Tere Gascó
Thom Wood
Ben Harding

Character Designs

Rough Storyboard Frames

Animation WIP